译文/Translated：
区块链收集游戏Upland联合创始人Idan Zuckerman向我们解释该游戏玩家如何真正拥有和现实相关的虚拟物品，该游戏又会怎样颠覆传统的游戏行业。
能和我们介绍一下Upland吗？
Upland是一个有趣的、基于区块链的财产收集游戏，它模糊了现实和虚拟世界的边界。我们相信Upland有能力能够引领新的变革，我们称之为所有权革命的变革。Upland玩家可以获得他们在游戏中收集到的数字资产的真正的所有权，区块链技术保证这些资产的稀缺性和所有权。
您是怎么想到Upland的呢？
我们的朋友们在普通游戏和去中心化经济领域已经有了几十年的经验，所以我们开始思考区块链技术可以通过哪些不同的方式颠覆这个价值500亿美元的游戏行业。
某天晚上，我们玩了大富翁，看了Neflix的连续剧Stranger Things之后，我们想到了要在平行宇宙做一个财产游戏。
我们相信，基于现实世界地址的财产是理想的、可收集的NFT，它们也能够充当一个现象级的基于位置的游戏的基础。我们知道，我们一定要让游戏特别容易、操作性特别强，才能吸引主流玩家，所以我们才选择区块链游戏这个特殊的方法，因为这样我们就减少了传统上进入的技术屏障。
您可以谈谈Upland团队以及他们的特殊之处吗？
我们是一个多元化的团队，我们的创始人是有着来自不同商业和技术背景的连续创业者。
我自己是做领导产品和工程组织出身。一开始我在以色列国防军（IDF）的特别技术部门任职，我是当时的开发和IT团队领导。后来我转做消费者互联网，那时候我担任以色列最大的体育新闻网站的工程副总裁，之后我加入了RocketPlay的创始团队。之后，我还担任AGS的交互产品副总裁达三年之久。
Dirk Lueth在欧洲和美国都参与成立了金融技术和数字媒体空间企业，其中包括Financial Times Deutschland和Forebatec，后者被SunGard收购（目前的NYSE：FIS）。Dirk在硅谷还致力于德国和瑞士新兴企业加速器，他已经指导了30多个新兴企业，同时，他还经常就区块链和平台经济发表演讲和发起讨论。他在法兰克福和巴黎都学过企业管理，后来在德国欧洲商学院获得博士学位，当年他的毕业论文就是关于私人和国家管控的货币的。
Mani Honigstein毕业于伦敦大学和哈佛大学，后来他在以色列的特拉维夫开始了长达十年的职业生涯。Mani在以色列最大的风投基金Pitango Venture Capital担任过负责人，后来成立RocketPlay并担任CEO。RocketPlay后成为首屈一指的手游公司，之后被AGS（NYSE：AGS）收购。在AGS的交互产品部担任总经理期间，他还参与成立领先的贷款软件Maxwell Financial Labs。离开AGS之后，Mani成立了Neue Capital，这个风投基金主要投资欧洲和以色列的B2B软件公司。
在乌克兰我们还有经验丰富的开发者团队，他们都努力让Upland的用户体验更好、更值得回忆、让所有的玩家都能享受游戏时光。
Upland现在到了哪个阶段，你们下阶段的扩展目标是怎么样的？
Upland现在还在测试阶段，我们请了一些用户测试我们的体验版。游戏首先会在旧金山上线，我们计划要通过授权的方式把游戏带到全球其他城市和地区，到时候，本地运营方就可以在所在地上线Upland。未来，我们还希望能够邀请第三方开发者在我们目前的基础上帮我们建立和扩展新的功能。
为什么您会选择区块链技术，尤其是EOSIO呢？
我们会选择区块链是因为区块链让我们能够为用户建立一个真实而开放的经济。因为该技术，玩家可以在游戏中收集数字财产（NFT）和虚拟货币，并真正拥有这些财产。游戏内的货币UPX在玩家中充当了去信任化的价值交换的工具。
而会选择EOSIO是因为我们相信这是最快的区块链，也是规模化程度最高的区块链。我们的终端用户不需要付钱就能和游戏交互，EOSIO还有活跃和不断发展的社区，能够成为其中一员，我们也很自豪。
EOSIO社区对您的项目有什么反应呢？
参与体验版的用户已经给我们提供了许多不可置信的反馈。社区很希望能看到我们的完成版，我们还获得了美国和亚洲的很多关注，所以我们很自信，今年年底我们正式上线Upland的时候，我们的游戏一定会大火。
我们在 https://upland.me/ 上已经开启体验报名，我们会邀请一定数量的用户参与测试和购买旧金山即将出售的虚拟财产。
Upland哪个功能会最吸引用户呢？
首先，Upland的趣味性就是重要元素。游戏的核心是发现和交互，游戏会让玩家在社区附近活动，同时又能进行真正的数字资产组合，这样本身就能吸引大量玩家。
其次，我们的游戏人物LIama也特别棒，他带领我们的玩家了解新世界，让他们感受到Upland神奇的本质。
最后，Upland的核心要素是区块链游戏带来的真正的所有权。你可以购买、交易、和赢得物品。区块链支持的资产让你能真正拥有和保持自己辛苦获得的回报，而不用让它们落入游戏公司的魔爪。
将来，我们还有很多有趣的基于位置的功能会开放，其中一个是AR漫游功能，它能让Upland玩家利用手机摄像头发现财产和UPX币。
Upland还有什么和一般手游不同的地方吗？
Upland和其它游戏截然不同。因为可获得的资源都基于现实世界的地址，所以这些资源就存在天然的稀缺性。我们特别喜欢玩家可以购买基于现实世界的虚拟资产这样的设定，因为这是人们能够跟自己联系起来的东西，不管是因为他们希望拥有自己在现实世界真的拥有或渴望拥有的东西，还是因为他们就是喜欢这个游戏而已。
我们也努力尽量不让玩家感受到支持游戏的区块链技术的种种复杂性，让玩家能够通过使用法币获得和出售资产，让游戏更有可玩性。
我们在减少传统阻止用户进去区块链领域的一些障碍，如设定加密钱包等。我们简化了注册过程，这样用户只要有邮箱地址就可以开始游戏，进入游戏之后他们也不需要做复杂的密钥处理。
Upland未来的愿景呢？
我们的最终目标是把区块链技术带到大众市场上，我们想通过Upland带来的日常游戏体验实现这个目标。我们希望有一天我们能够在全世界的每个城市都看到Upland，也希望Upland能够成为一场赋予数字所有权力量的主流运动。
所有权革命即将到来……
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原文/Original：
Upland Co-Founder Idan Zuckerman explains how Upland, a blockchain collectible game, allows players to truly own virtual objects that are linked to the real world, and how this could disrupt the casual gaming industry.
Can you introduce Upland for us?
Upland is a fun, blockchain-powered, property collectibles game that blurs the boundaries between the real and virtual world. We believe Upland has the ability to spearhead a new type of movement; we call it the Ownership Revolution. People who play Upland can experience true ownership of the digital assets they collect in the game, with provable scarcity and ownership supported by blockchain technology.
Where did the initial idea for Upland come from?
As friends combining decades of experience in both the casual gaming and decentralized economies industries, we were looking at the different ways blockchain technology can disrupt a $50B casual games industry.
One game night, after playing Monopoly and watching the Netflix series “Stranger Things,” we got thinking about a property game in a parallel universe.
We believe properties that are based on real-world addresses are the ideal collectible NFT, and can serve as the foundation for a phenomenal location-based game. We knew we’d need to make the game super easy and accessible to play in order to be successful with mainstream audiences, which is why we’ve opted for a unique approach to blockchain gaming by reducing the traditional technical barriers to entry.
Can you introduce the team behind Upland, and tell us what makes it special?
We have a very diverse team and our founders are serial entrepreneurs from various business and technology backgrounds.
My own background is in heading up product and engineering organizations. I started my career in a special tech unit in the IDF (Israel Defense Force) where I led the developer and IT teams. After shifting to Consumer Internet, I also served as the VP of Engineering for Israel’s largest sports-news website, prior to joining the founding team of RocketPlay. I went on to serve as VP of Interactive Product at AGS for 3 additional years.
Dirk Lueth co-founded European and US-based companies in the FinTech and digital media spaces, including the Financial Times Deutschland and Forbatec which has been acquired by SunGard (today NYSE:FIS). Dirk has also mentored over 30 startups through his work at the German and Swiss startup accelerators in Silicon Valley and is a frequent speaker/panelist about blockchain and platform economics. He has studied Business Administration in Frankfurt and Paris and received a Ph.D. from the European Business School in Germany, where he wrote his doctoral thesis about private and state-controlled currencies.
Mani Honigstein studied at the University of London and Harvard University before starting his tech career in Tel Aviv, Israel where he spent over 10 years. Mani was a Principal at Pitango Venture Capital, Israel’s largest VC before founding and serving as the CEO of RocketPlay. RocketPlay became a leading mobile gaming company before its acquisition by AGS (NYSE: AGS). While serving as the GM of Interactive at AGS, Mani also became a co-founder of Maxwell Financial Labs, a leader in mortgage software. After leaving AGS, Mani started NeueCapital, a venture fund which focuses on investing in European and Israeli B2B software companies.
We also have an experienced team of developers in Ukraine, who are dedicated to making the Upland experience exciting, memorable, and addictively-fun for all players.
What stage is Upland at currently, and what are your plans for scaling?
Upland is currently in the beta phase and we are inviting a limited number of users to test our pre-launch version. San Francisco will be the first city in the game and we plan to expand to other cities and urban areas globally using a franchise system, where local operators can launch Upland in their part of the world. In the future, we also plan to invite third-party developers to build exciting new features and expand on our current foundations.
Why did you decide to use blockchain technology, and specifically EOSIO?
We decided to use blockchain technology because it allows us to create a real and open economy for our users. Thanks to blockchain technology, players can collect digital properties (NFTs) and virtual currency in the game and truly own them. The in-game currency, UPX, works as a vessel for a trustless exchange of value among our players.
We chose to build on EOSIO because we believe it’s the fastest and most scalable blockchain to build Upland on. Our end users don’t have to pay fees to interact with the game and EOSIO has a vibrant and growing community which we are proud to be a part of.
How has the EOSIO Community responded to your project?
We’ve had some incredible feedback so far from the pool of testers who’ve tried the pre-launch version. The community is very excited to see our finished product, and we have received a lot of interest both in the US and overseas in Asia, so we are optimistic that Upland will be incredibly popular leading up to our full launch later this year.
We have opened our waitlist at https://upland.me/ and are inviting limited amounts of users to test and purchase virtual properties in San Francisco.
What features of Upland do you think are the most compelling for users?
Firstly, we believe Upland’s fun game loops will be a key element for our users. Discovery and interaction is at the core of the game, and the ability to roam the neighbourhood while building a real digital property portfolio is an enticing prospect.
Secondly, we have an awesome game hero, The Llama, who helps our players to navigate the new world and truly embodies Upland’s quirky essence.
Finally, the core element of Upland is the level of true ownership that blockchain gaming offers. You can purchase, trade, and win items within a game. Blockchain backed assets allow you to truly own and keep your hard earned rewards instead of leaving them in the hands of a gaming company.
We also have lots of exciting location-based features planned for the future, one of which is an AR roaming feature, allowing Uplanders to find properties and UPX coins using their mobile phone camera.
What makes Upland different from other mobile games out there?
Upland is different to other mobile games because it has a natural scarcity of available properties, as they are all based on real-world addresses. We really liked the idea that players can buy a virtual property based on the real world because it’s something people can relate to, either because they want to own what they possess or aspire to in real life, or they simply want to enjoy playing the game.
We have also worked hard to make the complex technicalities of the underlying blockchain technology invisible to the player, and to make the game accessible to play using fiat currency for both acquiring and selling assets.
We are eliminating the traditional barriers which typically stop people entering the blockchain space, like setting up a crypto wallet. We have simplified our sign-up process, so players only need their email address to get started and there is no complicated key handling when they join.
What is the vision for Upland going forward?
Our ultimate mission is to bring the benefits of blockchain technology to the mass market, and we aim to do that through the casual gamified experience which Upland offers. We hope one day to see Upland in every city of the world, and to be recognized as a mainstream movement which empowering digital ownership.
The Ownership Revolution is coming…
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