译文/Translated：
Block.one马拉松EOS全球黑客系列最近举办的总决赛中参赛选手们在南非开普顿经历了一周的孵化期。再加之一对一的监督及专题讨论，相关行程也包括一个热闹的演讲项目，涉及内容从商业及金融建模到产品优化、发展轨迹、确认并获得目标客户、获得投资者青睐等。这里，我们将讲到演讲中所聊到的构建成功的区块链商业的相关内容。
Mark Levitt，该系列的企业家和投资者，Gyft的CTO及联合创始人，Trixta的CEO及联合创始人。
在区块链世界中，应该考虑使用独特的产品服务于市场一隅。你不能仅仅是在区块链上做一些跟别人相似的事。我认为，这不够好。某些事必须在区块链上构建，是因为以集中的方式无法使其发挥价值。你同样需要关注一群同好，这很好理解，就是一些你真正理解的同好。你需要对你所在环境中的事物有一个衡量的指标，如果你们是在激励他人（这可能是你们在加密网络和这类社区想做的事），便需要及早关注事物的发展，并透彻了解正在发生的经济事件。
Clive Butkow，Kalon Venture Partners CEO
我给初创企业的建议是要去尝试，尽可能坚持自己做，而不是放弃公司的股本。如果你在区块链上建立企业，这就像是小资本业务，所以你可以尝试，尽可能自己做。也就是跟随布道者的脚步，想要采用该项技术的早期顾客自会证明你的商业模式。特别是在区块链区域内，你需要那些布道者，因为现在，更多的人是在谈论区块链而不是身行力践。那些布道者就是你该开始的地方，真正的技术爱好者会不惜代价成为第一个使用新技术的人。若种子投资者想从你的企业占有较大的部分，他们是在摧毁你的企业。最好与能看到你的价值，并对你有公平估值的投资者合作。
Brian Mehler，EOS VC的高级审计
并不总是必须有代币才能使用区块链，或者至少不是交易所挂牌或自由交易的那些。你的代币会置于系统或封闭的网络中，因此，它与你的价值主张息息相关。相反，若果你选择ICO模式，并且想要自由交易的代币，这些资金会更多流向你的收入和客户处。但你必须谨记，销售代币和进行交易是存在限制的。全世界五大市场中的两个都不允许代币的正规交易，因此，如果你将这些交易市场的客户切开，你便会处于不利的情况。你必须确定交易市场，并且保证你的代币模式不会阻断你扩展的能力。
Tricia Martinez，该系列企业家和行为经济学家，Wala的创始人及CEO。
知道你的客户始于社区建立，这并不需要你投入太多资金。你可以使用工具回应客户。我们接触过的许多客户都是字面意义上的一天花几小时时间刷Facebook或WhatsApp，因此我们知道这些便是最好的渠道，可以与他们接触、沟通，并与他们建立个人联系。作为一家公司的高管，你应该接地气，与客户打交道，知道他们的痛点。如果你真的想要解决他们的问题并驱动改变的发生，你必须拥有这些一对一的关系。它也让你能够测试激励方式是否可行，你可以设定奖励和推荐计划，让人们变为你公司的代言人和布道者。
Cobus Kruger，Sanlam Global Investment Solutions的创始人，Stackr的联合创始人
当你建立自己的项目，并思考自己是否要拥有代币时，例如，你应该问自己：我如何使用代币以粒度级的水平产生口头效应，以建立我事后可以使用的临界量？不要尝试，也不要过大或过快地做：小规模建立，从那再向外尝试。当你思考分布和用户使用时，思考你该如何使用已经存在的东西。我如何能使用一个已经建立的社区？如果你们在EOS上建立公司，你便有了这样一个社区。EOS社区是该领域内最大的社区之一。从那个层面思考，然后思考更宽广的区块链世界，这之后才是区块链之外。
文章最初发布于block.one。标
原文/Original：
The recent Grand Finale of Block.one’s marathon EOS Global Hackathon series involved finalists undergoing an Incubation Week in Cape Town, South Africa. In addition to one-on-one mentoring and workshops, the schedule included a lively program of speaker sessions covering everything from business and financial modelling to product development, growth trajectories, targeting and acquiring customers, pitching to investors, and much more. Here, we give a flavor of who said what about building a successful blockchain business.
Mark Levitt. Serial entrepreneur and investor. CTO and co-founder, Gyft. CEO and co-founder, Trixta.
In the blockchain world, you should look to serve a niche market with a unique product. You can’t just build something that is like something else but on the blockchain. I think that isn’t good enough. It has to be building on blockchain because it adds value in a way that you can’t do in a centralized way. You also need to focus on a cohort that makes sense — one that you actually understand. You need to have metrics about what’s going on inside your environment and, if you’re incentivizing people — which is really what you probably want to do inside crypto networks and these kinds of communities — you need to have line of sight to what’s going on early on and fully understand the economics of what’s happening.
Clive Butkow, CEO, Kalon Venture Partners.
My advice to start-ups is to try and bootstrap as long as you possibly can rather than giving up equity in your company. If you’re building a business on blockchain it’s likely to be capital-light, so try and bootstrap for as long as you can. That means going after the evangelists, the early customers who want to be first to adopt the technology and who will validate your business model. Particularly in the blockchain space, you need those evangelists, because right now more people are talking about blockchain than are doing anything about it yet. Those evangelists are where you have to go to begin — the real tech enthusiasts who will pay to be first with the new technology. If a seed investor wants to take a large part of your business, they’re destroying your business. Better to find an investor who sees the value that you can add and gives you a fair valuation.
Brian Mehler. Senior Associate, EOS VC.
You don’t always have to have a token in order to use blockchain — or at least not one that’s listed on an exchange or freely-traded. Your token could be held within the system or within a closed network, in which case it’s bound up with your value proposition. In contrast, if you choose an ICO model and you want to have a token that’s free-trading, that flows more into your revenue side and your customer side. But you have to bear in mind that there are limits to where you can sell tokens and where you can transact. Two of the top five markets in the world don’t allow you to formally do token sales, so if you’re cutting those customers out you’re putting yourself at a disadvantage. You have to decide where you want to transact and make sure your token model doesn’t interrupt your ability to scale.
Tricia Martinez. Serial entrepreneur and behavioral economist. Founder and CEO of Wala.
Knowing your customer starts with community-building, which isn’t something you have to invest a lot of money in. You can use the tools that resonate with your customers. A lot of the customers that we work with are literally spending hours a day on Facebook or WhatsApp, so we knew that those were the best channels to target and communicate with them to build personal relationships. As a company executive, you should be working on the ground with these customers, getting to know their pain points. If you really want to solve their problems and drive change you have to have those one-on-one relationships. It also allows you to test incentives — you can run rewards and referral schemes and enable people to become ambassadors and evangelists for your company.
Cobus Kruger. Founder of Sanlam Global Investment Solutions. Co-founder of Stackr.
When you build your project and think about whether you are going to have a token, for instance, you should ask: how can I use that token to create a word-of-mouth effect on a very granular level that builds towards a critical mass that I can then leverage? Don’t try and be too big too soon: build it small and build it out from there. And when you think about distribution and user adoption, think about how you can leverage something that exists already. How can I leverage an existing community? For you guys building companies on EOS, you have that at your disposal. The EOS community is one of the largest communities in this space. Think from that level, then the wider blockchain world, then out from there.
Originally published at block.one.
原文链接/Original URL:
