译文/Translated：
2019年11月5日，旧金山讯：初创公司 Uplandme, Inc. 今天正式宣布发布资产购买和交易游戏 Upland。这款游戏基于真实地址，从而把现实和虚拟世界联系起来。Upland游戏平台是映射到现实世界的虚拟层，它给玩家提供数字资产真正的所有权——玩家可以凭借EOS区块链和不可转换代币在开放市场购买、交易、出售这些资产。Upland通过一个崭新的“边玩边得”概念，整合了游戏资产“真正的所有权”，这是现在免费玩/app内购买得商业模式的升级版本，这样，玩家能够获得其数字产品更大的控制权。
“现在app内购买模式的一个弊端是玩家不能真正拥有或控制其数字产品。他们不能出售或交易这些产品，这些产品一般也不存在于游戏之外，”Upland.me联合创始人Dirk Lueth说。“我们给真正的所有权提供了更大的价值主张，这对玩家和游戏发布者都有好处。让玩家控制自己的数字产品更能吸引玩家。”
目前，该游戏的创始人版本进入非公测阶段，主要背景设定在旧金山，预计今年年底会进入公测阶段，游戏官方也规划好了接下来会涉及的几个城市。Upland采用的是和某传统资产交易纸牌游戏相似的游戏机制，同时它不需要额外加密钱包也不需要玩家对区块链技术有深刻的理解。UPlandme相信，熟悉的玩法和用户能产生情感羁绊的熟悉的地方，这两者是能吸引普通游戏玩家的关键。
游戏内的资产价格对标真实世界，标志性地标和优秀小区同样更有吸引力。玩家可以利用自己的Upland浏览器浏览旧金山地图，用法币购买资产，加密货币则还需要一段时间。玩家每获得一处资产，他们就能能靠该资产赚取Upland的内置货币UPX币。Upland最近还加入“收集”功能——一旦诸如“教会街藏品”一样的资产组收集完成，带来的资产收益更大。未来Upland的计划包括要扩展到其它城市和其它国家的地区、实现在资产上建立其它建筑、以及让开发者在平台上搭建等。
“区块链为游戏行业带来了很多有趣的机会，它让整个生态都围绕独特的数字产品运行。”Uplandme的联合创始人Idan Zuckerman指出，“我们简化了体验、构建了熟悉的背景，我们就是通过这样有趣和简单的方法向大众展现了区块链的优点。“
玩家可以用临时的Upland所有的EOS账户以游客身份访问游戏，当他们获得UPX和资产的时候，他们就会升级使用专用的EOS私人账户，成为Upland的正式玩家。更多Upland“边玩边得”模型的细节可以在该公司的网站发布的白皮书中获得。现在Upland还只是网页游戏，iOS和安卓应用还在开发中。
最近，Uplandme获得将近两百万美元的融资用以发展Upland，这次融资主要来自Finlab EOS VC基金和其它几个著名天使投资人。要注册参加Upland的非公开测试，请访问 https://play.upland.me/。获得更多信息，请访问https://upland.me/
关于Uplandme, Inc.
Uplandme.Inc在2018年由连续创业家Dirk Lueth, Mani Honigstein, 和 Idan Zuckerman共同创办。该公司总部位于硅谷、主要产品是Upland游戏。该公司的目标是通过建立现实和虚拟交融的游戏体验向大众市场传播区块链技术的优点。Upland在2019年6月完成了非公开测试，早期的游戏玩家可以购买旧金山的虚拟资产。点击 https://upland.me/预约参与测试版。
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其它资源:
Upland 媒体: https://medium.com/@upland
Upland Telegram 社区: https://t.me/upland
Upland Facebook: https://www.facebook.com/uplandme
Upland Twitter: https://twitter.com/uplandme
Upland Instagram: https://www.instagram.com/upland.me/
Upland Reddit: https://www.reddit.com/r/uplandme
原文/Original：
SAN FRANCISCO – November 5, 2019 – Startup Uplandme, Inc. today formally announced Upland, a digital property buying and trading game based on real addresses that bridge the virtual and real world. The Upland game platform is a virtual layer mapped to real-world that offers players true ownership of digital property that they can buy, trade, and sell via an open marketplace via the EOS blockchain and non-fungible tokens. Upland integrates ‘true ownership’ of the game’s properties through a new ‘Play to Own” concept, an evolution of the ubiquitous Free-to-Play/In-App Purchase business model that enables players to have greater control of their digital goods.
“One of the problems with the current in-app purchase model is that players don’t really own or control their digital goods. They can’t sell or trade them, and those goods usually don’t live outside the games themselves,” said Dirk Lueth, co-founder of Upland.me. “We offer a greater value proposition with true ownership that has benefits for both the players and the game publishers. Giving players control of their digital goods keeps them better engaged.”
Currently, in closed beta, the Founders Edition of the game is based on San Francisco and is set to enter open beta at the end of this year, with subsequent cities planned. Utilizing similar gameplay mechanics to a classic property-trading board game, Upland removes the need for separate crypto wallets or a deep understanding of blockchain technology. Uplandme believes the intuitive play and familiar locations with which players have emotional connections are key to gaining traction with the casual game audience.
The in-game property prices reflect the real world, with iconic landmarks and highly coveted neighborhoods being more desirable. Players can navigate the map of SF using their Upland explorer, purchasing properties with fiat currency and, later, cryptocurrency. They also earn UPX coins, Upland’s in-game currency, for each property they own. Upland recently added ‘Collections’ – groups of properties such as ‘The Mission Street Collection’ that result in a bigger yield for the properties included once a collection is complete. Future iterations of Upland will expand to include other cities and regions throughout the world, the possibility to erect structures on properties, and enable developers to build on the platform.
“Blockchain presents so many exciting opportunities for games, enabling entire ecosystems around unique digital goods,” said Idan Zuckerman, co-founder of Uplandme. “We have simplified the experience, framed in a familiar context, to demonstrate the benefits of blockchain in a fun and approachable way.”
Players start the game as Visitors with a temporary Upland-owned EOS account then, as they accumulate UPX and properties, they become Uplanders with a dedicated, private EOS account. Upland’s Play-to-Own model is outlined in greater detail in a new whitepaper available on the company’s website. Upland is currently browser-based, with iOS and Android apps in the works.
Uplandme recently closed $2M in funding, led by Finlab EOS VC Fund and several prominent angel investors, to further development on the Upland. To sign up for the Upland closed beta, please visit https://play.upland.me/. To learn more, please visit https://upland.me/.
About Uplandme, Inc.
Uplandme, Inc. was founded in 2018 by serial entrepreneurs Dirk Lueth, Mani Honigstein, and Idan Zuckerman. The company is based in Silicon Valley and develops the game Upland. The company’s mission is to bring the benefits of Blockchain technology to mass markets by creating gamified experiences at the intersection of the real and virtual worlds. Upland launched a closed beta in June 2019 where early adopters of the game can buy virtual properties in San Francisco. A waitlist for the beta version can be joined at https://upland.me/.
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Additional Resources:
Upland Medium: https://medium.com/@upland
Upland Telegram Community: https://t.me/upland
Upland Facebook: https://www.facebook.com/uplandme
Upland Twitter: https://twitter.com/uplandme
Upland Instagram: https://www.instagram.com/upland.me/
Upland Reddit: https://www.reddit.com/r/uplandme
原文链接/Original URL:
