欧洲公司Greenback的创始人和CEO Philippe Von Stauffenberg认为，这些政策很难真正生效，这背后有几个原因。他说，其中一点是因为缺少透明度，从而导致服务提供方欺诈。“CPG认为它们的包装已经被收集、分类和回收了，但是其中一些外包公司只是把这些包装运到国外，这样，这些公司就可以节约成本、保留一大块执照费用。”
Philippe von Stauffenberg是一名连续投资人和企业家。他在投资领域已经有20年的经验了。2010年，他购买了德国最大的回收系统，后来就投资于各项技术，创造更高的回收率。2018年Philippe建立Greenback Recycling Technologies，其目标是利用图像识别、AI、区块链和化学回收等新技术解决方案修正回收行业的问题。
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With climate change taking the center stage of daily life, we find ourselves searching for better methods to reduce plastic waste. Greenback, a plastic recycling and certification company, works with ARXUM to use EOSIO to provide greater visibility in the plastic recycling supply chain.
Around the world, government agencies are introducing measures to reduce plastic waste, such as requiring license fees for Consumer Packaged Goods companies (“CPGs”) to offset the impact of packaging through extended producer responsibility schemes. The CPGs usually outsource this responsibility to compliance companies to assist with managing across their value chains.
In Europe, Greenback Founder and CEO Philippe Von Stauffenberg explains, multiple factors prevent these regulations from being truly effective. He says one of those factors is service provider fraud due to a lack of transparency. “CPGs think that their packaging is being collected, sorted and recycled, whereas some of their service providers are just exporting it overseas, thereby saving costs and keeping a higher proportion of license fees for themselves.”
According to Philippe there are also technological barriers that prevent effective recycling of plastics through mechanical processes. “Multilayered plastic and plastic waste heavily contaminated with organic material is usually incinerated in developed countries. In the rest of the world it can find its way into landfills where loose plastic on the surface is picked up by the wind and carried into the ocean.” The impact is felt in marine ecosystems around the world. It is calculated that every day approximately 8 million pieces of plasticend up in the ocean, collecting in forest, mountain, and desert ecosystems along the way.
A Technology Driven Approach to Sustainability
Greenback’s goal is to help reduce CO2 and fossil oil depletion by recirculating waste plastics and aluminum into the industrial cycle, and elevating discarded packaging formerly considered waste to a valuable, harvestable commodity.
In the regions where Greenback seeks to make an impact, easily recyclable materials such as cans and PET bottles are collected and processed en masse at weighing centers. Greenback has developed a chemical recycling technology that turns the rest of the films and multilayer plastics with no value into an oil via a process known as pyrolysis or depolymerization. This provides collectors in the value chain with an additional income stream, and provides CPGs with recycled feedstock for new packaging.
Building a Better World on Blockchain Technology
Greenback’s approach to sustainable distributed recycling management utilizes EOSIO to mitigate fraud and offer a verifiable means to trace the origins of plastic packaging and processed materials.
Greenback’s plan is to outfit recycling centers that once simply weighed plastic with AI technology and sensor systems to determine the exact quality of plastic pickers bring, and provide instant payment, to be meritocratically distributed through each picker’s associated EOSIO blockchain account.
Collectors get paid according to the quality of plastic waste they deliver. Wet plastics with organics and other materials fetch less than dryer, pre-sorted batches. Since the system manages payments through Smart Contracts based on the quality of the plastics, there is never any question as to whether or not a picker receives equitable compensation for their work.
EOSIO gives Greenback a means to keep a secure cryptographic record of all plastic collected at participating centers. Each batch of plastic delivered is digitally tracked by the blockchain system and whenever a kilogram of materials is collected, a smart contract creates a corresponding digital token. The tokens can be used to track and authenticate the processed plastic assets that are turned into new, clean, raw materials.
Companies can pre-purchase tokens to secure the ownership of oil resulting from plastic purchased with the proceeds. Once the raw materials are processed back into recycled plastics, companies may use the blockchain records to confirm they are using recycled materials. This makes it easier to adhere to regulations, and offers compliance officials a means to readily audit the supply chain of packing materials for verification purposes.
Meet the Founder
Philippe von Stauffenberg is a serial investor and entrepreneur. His experience in the investment world spans across well over two decades. In 2010 he bought Germany’s largest recycling system, and has since invested in various technologies to create higher recycling rates. Philippe founded Greenback Recycling Technologies in 2018 with a mission to mend a broken recycling industry with the use of new technology solutions such as image recognition, AI, blockchain and chemical recycling.
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