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EcoMatcher和EOSIO一起改变植树造林/EcoMatcher Transforms Reforestation With EOSIO

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译文/Translated:

每分钟消失的森林等于30个足球场,每年消失的森林达到900万亩。现在气候变化达到了史无前例的严重水平,整个生态系统处于不确定性中,努力植树造林的公司就需要透明度来保证利润、实现植被多样性。

获得了EOS VC奖金的共益企业EcoMatcher帮助企业解决气候变化和可持续发展问题,减少其碳足迹。其方法是通过EcoMatcher的TreeChain进行植树造林,并在EOSIO上追踪。

EcoMatcher的创始人和CEO Bas Fransen 曾经在飞利浦、IBM、阿斯麦等公司担任过高管,获得了管理经验。经过漫长的公司生涯和几次创业,他成立了EcoMatcher,其目标是让企业在气候危机的年代能够产生一些良好的环境影响。

正如Bas说的,EcoMatcher有宏大的目标,他们想“在2023年之前种10亿棵树。”为了提升透明度、吸引实现目标的广大的客户基础,EcoMatcher启动了TreeChain项目,这个项目是建立在EOSIO上的私人区块链,项目记录了公司种下的每一棵树的详细情况。EOSIO的可配置性让它成为符合EcoMatcher目标的最佳区块链平台选择。

EcoMatcher和世界各地成熟的植树机构合作,服务了众多企业客户。客户可以通过网页或手机iOS和安卓应用查阅自己资助的树木和森林的详细情况,如CO2数据、卫星追踪、照片、及线上数字礼品工具套件。

利用TreeChain保证EOSIO上的植树项目透明化

Bas相信,在透明度等问题解决之后,有兴趣做可持续发展的公司就会开始大规模地植树造林。“现在缺失的就是植树的透明度。解决这个问题了,我们就知道每一棵种下的树、每个具体的位置、种植时间、品种、种植人等。”

TreeChain还给企业客户额外的保证,它给这些客户单独提供了每一棵树的EOSIO区块链记录。每种一棵树它就被记录在TreeChain上。树木从一个账户转移到另一个账户的时候,不可更改的交易记录就很明显被记录下来了。EcoMatcher利用树木减少TreeChain的碳足迹,进行清洁工作。

“比如,一个公司想送另一个人一棵树,我们就可以在我们的区块链上单独显示,这样,每棵树的每个数据就会给TreeChain上对应的终端用户。”

尽管TreeChain2020年11月才启动,但是它已经达成EcoMatcher预期的结果。“现在已经有大客户和我们联系,我们想和他们就其气候变化目标和企业的社会责任项目和他们达成合作。解决气候危机需要集体努力,我们希望我们的区块链数字平台能鼓励更多企业加入我们。”

微软、裕利医药集团、标普全球以及很多公司都和TreeChain一起发挥了作用,减少了全球的碳足迹,利用EOSIO区块链管理改变了森林生态培养和追踪的方式。

为了实现可持续发展全球范围内的植树造林

环保措施对减轻气候变化能起到至关重要的作用,这样的时候,EcoMatcher的核心是植树造林。

Bas身体力行,他自己到植树现场和植树人见面,他还和帮助EcoMatcher追踪和管理每棵树的机构构建立了关系。EcoMatcher在发展中国家活动,在这些地方,植树能起到积极的作用。

“我们帮助当地社会提高他们的生活,比如,种植果树,他们可以在几年后获得果实;或者种植能改善土壤的树木,这样,农民就可以利用这些土壤种植庄稼。这些事情都会带来极大的好处。”

EcoMatcher利用算法计算一棵树在任意时间的固碳量和树木生命期内的预期固碳量。这样客户就可以了解每棵树在当下和长期对环境产生的积极效应。获得树木的人可以通过网络或者手机应用给植树人发信息,或和EcoMatcher平台互动、了解更多植树的信息。

解决了这些难题之后,EcoMatcher更能吸引企业客户,客户在全球种树也更方便,而植树的地方是对当地社区能产生最大好处的地点。投资了自己的森林之后,企业可以利用每一棵树发起企业赠礼项目、员工激励奖、或者其它策略。

EcoMatcher背后的人

 EcoMatcher创始人和CEO, Bas Fransen

Bas Fransen

Bas毕业于代尔夫特理工大学,曾在荷兰皇家海军任职。他在飞利浦CE、飞利浦半导体、IBM科技和阿斯麦都担任过管理层,后来才进入初创企业的行列。Bas有三个小孩,现在和他太太住在香港。

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原文/Original:

Every minute, the equivalent of 30 football fields worth of forests are cleared, amounting to an annual toll of close to nine million hectares. With entire ecosystems hanging in the balance during an unprecedented time of climate change, corporations that embrace efforts to restock forests need assurances with transparency to preserve revenue and cultivate biodiversity.

EOS VC grant recipient EcoMatcher, a Certified B Corporation, helps businesses tackle climate change and sustainability to offset their carbon footprint with reforestation efforts tracked on EOSIO via EcoMatcher’s “TreeChain.”

EcoMatcher Founder and CEO Bas Fransen brings management experience from executive roles at Philips, IBM, and ASML. After a long corporate career and a number of startups, he started EcoMatcher with the objective of enabling businesses to make a positive environmental impact amid an era of the climate crisis.

As Bas explains, EcoMatcher has quite lofty goals, “to plant a billion trees by 2023.” To maximize transparency and attract the large client base that can make this happen, EcoMatcher launched TreeChain, a private blockchain built on EOSIO that contains detailed records of every tree the company plants. EOSIO’s configurability made it an ideal candidate as a blockchain platform for EcoMatcher’s purposes.

EcoMatcher serves a wide range of corporate clients in partnership with carefully vetted tree-planting organizations located across the globe. Customers can access granular details on their sponsored trees and forests, including CO2 data, satellite tracking, photographs, and an online suite of digital gifting tools, available via the web or a mobile iOS and Android application.

Tree Planting Transparency on EOSIO with TreeChain

Bas believes that companies with an interest in sustainability will begin to adopt tree planting on a massive scale when issues such as transparency are addressed. “What has been missing until now is transparency in tree planting. By addressing this, we know every tree that is planted, every location, when it was planted, the species, who the farmer is, and much more.”

TreeChain provides corporate clients extra assurance by individually tracking every tree with EOSIO blockchain-backed records. Whenever a tree is planted it is also stored on TreeChain. As the tree is transferred from one account to another, the immutable transaction history is transparently preserved. EcoMatcher also runs a clean operation by offsetting TreeChain’s carbon footprint with trees.

“For example,” Bas explains, “if a company were to gift a tree to somebody else, we can show that privately on our blockchain so that all of the data of every tree is now available to the end-user on TreeChain.” 

Although it only launched in November 2020, TreeChain is already producing the results EcoMatcher is looking for. “Now we are being approached by large clients with whom we would love to work with to help them with their climate change goals and corporate social responsibility initiatives. Addressing the climate crisis is a collective effort, and we hope that our blockchain-based digital platform encourages many more companies to join.”

Together with TreeChain, companies like Microsoft, Zuellig Pharma, S&P Global, and many others are making a difference, reducing global carbon footprints, and transforming the way forest ecologies are cultivated and tracked with EOSIO blockchain-based management.

Global Reforestation for Sustainability

In a time where conservation efforts play a critical role in mitigating the effects of climate change, EcoMatcher set its roots in reforestation initiatives.

Bas takes a hands-on approach, traveling onsite to meet with tree farmers and build relationships with organizations who help EcoMatcher track and manage each tree. EcoMatcher works in developing countries where tree planting makes a positive difference. 

“We are also helping local communities elevate their lives, by planting fruit trees, for example, that bear fruits in a couple of years, or just by planting trees that improve the soil, which local farmers then can use for growing crops. Those types of things are tremendous benefits.”

EcoMatcher uses algorithms to calculate the carbon sequestration of a tree at any point in time and the expectation over the tree’s lifetime. This allows customers to get both an immediate and long-term sense of the productive effect each tree has on the environment. Tree recipients can use the web and mobile applications to send messages to farmers and interact with the EcoMatcher platform to learn more about tree planting.

With all these pieces of the puzzle in place, EcoMatcher makes it more appealing and convenient for corporate customers to plant entire forests around the world in areas where they will have the most benefit to local communities. After investing in their forests, they can use each individual tree to drive corporate gifting programs, employee incentive rewards, or other strategies.

The Mind That Sprouted EcoMatcher

Founder and CEO of EcoMatcher, Bas Fransen

Bas Fransen

Bas graduated from the Delft University of Technology and served as an officer of the Royal Dutch Navy. He has worked in executive roles at Philips CE, Philips Semiconductors, IBM Technology, and ASML before delving into the world of startups. Bas has three children and lives with his wife in Hong Kong.

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