译文/Translated：
Mythical Games是Galaxy EOS VC Fund资助的公司，过去18个月里，它一直坚定地工作，推出Blankos Block Party，这是建立在EOSIO的开放世界多玩家游戏。Mythical Games成立于2018年，那时候，玩家开始尝试区块链数字资产这个概念。
Mythical Games的联合创始人和业务发展高级副总裁Rudy Koch非常熟悉游戏行业。多年来，他做过包括“魔兽世界（WoW）“在内的3A游戏、几款使命“召唤（CoD）游戏”、和免费游戏的先驱“企鹅俱乐部“。在Mythical内部，他加入了一群资深游戏开发者，他们有参与构建全球最大型的游戏的背景。
“我们利用区块链，挑战传统游戏的设计方式，这让我们很激动。”Rudy说，“我们看到，区块链带来的和游戏行业的未来天然互相匹配。”
Mythical是带着使命进入区块链领域的：它要利用大众市场游戏开发的专业技能做出人们想玩的游戏。Rudy相信，这是让大众采用区块链平台的最好途径。Mythical的第一款游戏是在EOSIO上的开放世界多人玩家游戏Blankos Block Party。
Blankos Block Party
在Blankos Block Party游戏中，玩家控制的角色灵感来自动作玩具。“我们觉得动作玩具很有趣的一点是收藏性、稀缺性和多样性已经构建在现实的动作玩具行业中了。”
Rudy觉得Blankos会带来沉浸式的游戏体验。“玩家可以在这个开放世界中的小游戏竞争，这个世界的风格源于大型街区派对。每个玩家所有的街区都是高度个性化的，他们可以创建自己的比赛、收藏和设计迷你游戏，和朋友和更大的社区分享。”
Rudy特别兴奋地一点是游戏让玩家能够设置自己的Blankos水平，它为玩家参与游戏提供了灵活的多种方式。
“玩家都特别有创造力、特别聪明。给他们正确的工具，他们就能做出我们无法想象的成果。我很兴奋想看看他们会做出什么，让玩家能够搭建自己的小游戏会给我们的社区带来更丰富、更多样、不断变化的游戏体验。”
塑造玩家所有的经济
Blankos创造了玩家所有的资产环境，让玩家能够相互竞争和互动。它利用EOSIO创造了游戏内物品的区块链资产，如皮肤、装饰、表情、其它饰品。传统游戏中，资产只存在于游戏服务器中，但和传统游戏不同，Blankos的世界中，玩家实际用有这些代币化资产，他们可以凭意愿在二级市场购买或者出售自己的Blankos资产。
Mythical还和一群艺术家合作，实现多种风格。“我们最后实现了符合多种口味的多种风格。这些物品都储存在EOSIO 区块链 ，帮助实现有趣、独特的经济概念。”
“从这里开始，我们可以通过利用一些方法引入真正的所有权概念，比如二级市场，玩家可以在二级市场相互出售物品。这样就一些独特的、新的机会，让玩家和内容创造者能够获得经济和利润收入。”
Rudy认为，当代的玩家是更聪明、更有创业精神的一群人，所以他们更迫切地向加入数字金融。“让玩家参与、甚至从中获利，同时还让内容创造者，艺术家和品牌加入，这些都创造了一个包容的经济环境，每个人都能参与。这一切能实现都要感谢EOSIO，它是这些新的经济模式的支柱。”
数字灰色市场的兴起
为了让人们能理解玩家为什么会这么执着数字所有权，Rudy提到区块链游戏之前的整个游戏行业发展趋势，他认为，游戏行业是在进化的。
Rudy解释说，现在“要说的都是开放世界、沙盘游戏、个性化、以及让游戏作为平台让你能够无限控制你的世界。”
世界越来越丰富、互动性更强，它们带来了某些玩家驱动的游戏内物品需求。这就带来了二级灰色市场，玩家用第三方线上拍卖行列出自己游戏账户的数字资产，包括稀有设备、药水或游戏币。支付之后，游戏内的买家和卖家就实现了一个交易。
“我在WoW工作的时候，就第一手了解到这些灰色市场有多大的潜力。”Rudy解释说，“虽然者是不合规的，但是购买和出售数字物品已经存在很久了。”
有了免费玩的游戏模式之后，灰色市场就在不断发展。“在‘堡垒之夜’这样的游戏中，整个经济都是围绕着数字物品构建的。”
WoW中，你现在可以直接从暴雪公司购买金子，而不用从非法途径购买。但是Rudy说，因为没有动态区块链组件，这些生态对玩家还是封闭的，玩家没有真正用有资产。“玩家获得资产，他们甚至可以出售资产，但是只能在游戏生态、按照开发者的规则做。有了区块链之后，我们就可以创造开放的生态，让玩家可以在任何地方拥有和出售自己的资产。”
Rudy认为，市场明确需要一种新型二级市场经济，让玩家拥有自己的资产。“区块链不见得是一个革命性的技术：它是一个进化发展的技术。过去几十年，这些东西可能在游戏行业可能比较不重要，我感觉我们做的不过是拥抱了它们，而这本来也是肯定会发生的。
利用dGoods和EOSIO铺平道路
构建Blankos的时候，Mythical领先创造了一个对EOSIO和游戏行业都一样的数字商品代币标准。
从一开始，Blankos开发都是从一个有创造性的大众市场角度开始的，工程师考虑了玩家在游戏中最看重的元素。“这是游戏开发中最重要的部分。你不会从技术层面开始。而是思考‘我们想推出怎样的游戏体验？我们需要怎样的技术实现？’”
回答了这些问题、脑子又有一个游戏雏形，于是Mythical开始设计Blankos，结果却发现没有一个标准满足它们的开发需求。现有的不可转换代币标准，比如以太坊的ERC-721，没有团队想要的灵活性。
结果，Mythical走上了一条新的道路——构建一个代币标准满足这些特殊需求。“这也是一个进化的标准，随着我们游戏的更新、新想法的提出，我们还会不断完善标准。”
该标准最终形成了dGoods，这是Mythical带给EOSIO社区的第一个项目。“它受到了广泛好评。我们认为dGoods是连接EOSIO和区块链与游戏能力的一个重要标准，它也完美地切合了我们正在构建的大众市场商业游戏。”
利用EOSIO BaaS增强效率
尽管Mythical涉及了这么多领域，但是Mythical还是和Block.one合作提供EOSIO区块链即服务（BaaS），帮助管理在EOSIO和游戏后端集成时候的技术事务。
Rudy认为，Mythical为几百万玩家构建游戏和经济，同时，Block.one的专家管理面向区块链的组件来保证流畅、规模化平台，这种背景下这个合作伙伴关系会发生巨大的变化。“没有人比Block.one更了解EOSIO，所以合作肯定特别好。我们在做的方方面面都需要专家。我们是游戏的专家，Block.one则了解EOSIO的里里外外，所以能够合作解决这个问题再合理不过。
利用Blankos，Mythical打算按照传统方式通过主流渠道发布，所以游戏能够支持越来越大的玩家基础就很重要了。“很多玩家非常欢迎我们，同时，我们也想保证，基础技术稳定、能够维系这种需求。“
EOSIO BaaS设置好、管理Blankos面向区块链的组件时，Mythical知道，随着更多玩家加入游戏，这项科技能够随之规模化。如果玩家对区块链集成游戏的第一印象就是Blankos，那么完善体验就非常重要了。
“Block.one利用EOSIO BaaS支持我们，这意味着我们能够控制技术规模化、解决问题、和了解代码的专家合作、让我们能够自信地走向我们最重要的里程碑。
11月Blankos将会启动测试版
七月份的时候，Blankos关注IGN, PC Gamer 和 Gamespot的一些线上活动。Rudy认为，对区块链社区来说这是一个历史的瞬间。“它们是行业中最大的几个游戏媒体渠道。我们也是第一次有了区块链游戏，用EOSIO的游戏，被呈现在世界上最大的几个渠道中。对我们来说在这很值得高兴；世界上有几百万人在关注这个区块链游戏，这真是不可思议的事情。”
主流市场对Blankos的反应也非常积极。Mythical获得了大众市场玩家的直接反馈，他们对游戏本身就表示高兴。“这些人可能不知道区块链是什么，甚至也不关注技术，他们高兴的理由只是自己可以玩了。这就是我们的目标：创建一个好玩、能够吸引大众市场玩家的游戏。”
今年11月，Mythical打算对测试版玩家开放Blankos。“我们在10月22日推出了创始人包，粉丝们有机会接触到Blankos，并在我们内部测试的时候开售构建自己的藏品了。”
了解Mythical Games团队
John Linden
John Linden是Mythical Games的CEO，他对电子游戏、区块链技术的未来和向大众市场呈现新兴技术特别激情。他是Seismic Games的老板，这个公司现在已经被Niantic Labs收购。他还是Marvel Strike Force和Magic the Gathering: Valor’s Reach的开发者。在Seismic Games之前，他是动视暴雪“决胜时刻”和“宝贝龙世界”的工作室负责人。而进入游戏行业之前，John还在Adknowledge和OpenX担任过联合创始人和CTO。他还成立过自己的初创公司Planet Alumni和Litmus Media，这两个公司分别被Reunion.com和Think Partnership收购。
Rudy Koch
Rudy Koch是Mythical Games的业务发展高级副总裁。Rudy现在在探索区块链技术和Mythical游戏的结合点，其第一款游戏Blankos Block Party即将推出。Rudy在自己的游戏行业经历中，一直积极支持创新。他给团队带来了十年的游戏开发体验、还带来了行业中最赚钱的几款游戏，包括五款“使命召唤“、两款魔兽扩展、迪士尼的MMO游戏“企鹅俱乐部”、“迪士尼无极限”、“宝贝龙世界”和几款高评分的手游。
Jamie Jackson
Mythical Games的首席创意官Jamie Jackson关注他参与的每个项目的质量，努力通过创新实现超出预期的产品。他在游戏行业20年了。Jamie有各种经验，他在各个平台开发过游戏，包括PlayStation和PC端，他导过电影和游戏预告，还曾经为这些游戏上过时代广场和超级碗中场秀。他还在不同行业赢得多个奖项提名，其中包括英国电影学院奖。进入Mythical之前，Jamie创立了Slingshot Cartel LLP和FreeStyleGames LTD，这两个公司都被动视暴雪收购了。他曾经担任动视暴雪的工作室主管，那时候他就是一个创意大师，负责的游戏包括“DJ英雄”、“吉他英雄”、Sing Party和“使命召唤线上版”。
建立在EOSIO之上？
我们的 #建立在EOSIO 系列展示了利用EOSIO科技的一些卓越的项目，它们都能为我们更加安全和联系的世界添砖加瓦。如果您想给我们下一个阶段的项目提建议，请给我们的开发者关系小组发送邮件spotlight@block.one
–Block.one开发者关系小组
了解EOS VC如何通过战略性投资和风投合作伙伴基金支持EOSIO生态，请访问 vc.eos.io
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原文/Original：
Mythical Games is a Galaxy EOS VC Fund funded company that has been working steadfastly for the last 18 months on its release of Blankos Block Party, an open-world multiplayer game built on EOSIO. Founded in 2018, Mythical Games emerged at a time when players were beginning to experiment with the notions of blockchain-based digital ownership.
Mythical Games Co-founder and SVP of Business Development Rudy Koch is no stranger to the gaming industry. For many years, he’s worked on AAA blockbuster titles including World of Warcraft (WoW), several Call of Duty (CoD) games, and free-to-play pioneer Club Penguin. At Mythical he joins a team of veteran game developers, all of whom share an extensive background creating some of the biggest games in the world.
“We got really excited about ways we could leverage blockchain to challenge the way game economies were being designed,” explains Rudy. “We saw a natural fit with what blockchain was introducing and with where the games industry was going.”
Mythical arrived in the blockchain space with a mission to leverage mass-market game development expertise to build games that people want to play. Rudy believes this is the best approach to the mass adoption of blockchain-based platforms. The first game from Mythical is Blankos Block Party, an open-world multiplayer game built on EOSIO.
Blankos Block Party
In Blankos Block Party, players control avatars inspired by vinyl toys. “One of the things about vinyl toys that we latched onto was that collectability, scarcity and variety are concepts that are already built into the physical vinyl toy industry.”
Rudy describes Blankos’ gameplay as immersive. “Players can compete against each other in minigames in this open world stylized after a giant street block party. Each player-owned block is highly customizable, and they can create their own racing, collecting and shooting minigames to share with friends and the wider community.”
In particular, Rudy is excited about giving players the ability to build their own Blankos levels, providing a dynamic range of ways for people to engage with the game.
“Players are incredibly creative and sophisticated. Given the right tools, they do things that we couldn’t possibly imagine. I’m excited to see what they do because giving players the ability to build their own minigames is going to allow for an extremely rich, diverse and ever-changing experience for our community.”
Cultivating A Player-Owned Economy
Blankos creates a player-owned asset economy and gives gamers a way to compete and interact with one another. It leverages EOSIO to create blockchain-based assets for in-game items, such as skins, accessories, emotes, and other cosmetics. Unlike classic games where assets exist solely on the game server, players actually own these tokenized assets in the world of Blankos, and they can buy or sell their Blankos assets at their own discretion in a secondary marketplace.
Mythical is also working with a group of artists to generate a wide range of styles. “What we end up with is an economy that has a whole bunch of flavors for all kinds of tastes. All of these items are stored on the EOSIO blockchain to help facilitate interesting and unique economic concepts.”
“From there, we can lean into the concept of true ownership by facilitating things like secondary markets, where players can sell items to each other. The result creates some unique new opportunities for monetization and revenue for players and content creators.”
Rudy sees modern players as more sophisticated and enterprising than they ever have been, making them eager to participate in digital commerce. “Letting players get involved and potentially make money, but also allowing content creators, artists, and brands to get involved as well, creates an inclusive economy where everyone gets to participate. And this is all made possible because of EOSIO, which is the backbone of these new economic paradigms.”
The Rise of Digital Gray Markets
To give some perspective on how gamers have become so entrenched in digital ownership, Rudy points towards the trends in the gaming industry leading up to blockchain-based games, where an evolution of sorts has taken place.
Rudy elaborates that today it’s “now all about open worlds, sandbox games, customizations, and games as a platform where you have an incredible amount of control over your world.”
As worlds became more rich and interactive, they gave rise to player-driven demand for certain in-game items. This led to secondary grey markets where players could use third-party online auction houses to list digital assets from their game accounts that might include rare equipment, reagents or the game’s currency. Once a payment was made, an exchange took place in-game between the buyer and seller.
“I saw how huge these grey markets are firsthand working on WoW,” Rudy explains. “It’s always been illicit, but the idea of buying and selling digital items has been happening for a long time.”
With the advent of free-to-play, grey markets have only grown. “In games like Fortnight, the entire economy is based around digital items.”
In WoW, instead of buying gold from an illegal farming ring, now you can buy it directly from Blizzard. But without that dynamic blockchain component, Rudy says these ecosystems remain closed off to players who don’t actually own their assets. “Players acquire the assets, they might even be able to sell them, but only within the game’s ecosystem and within the developer’s rules. With blockchain, we can create open ecosystems where players can own and sell their items wherever they want.”
Rudy sees a clear demand for a new type of secondary market economy where players own their assets. “Blockchain isn’t necessarily a revolutionary technology: it’s an evolutionary technology. We feel like it’s bringing about a natural next step of embracing things that may have been more fringe in the gaming industry over the last few decades.”
Paving Forward with dGoods and EOSIO
In building Blankos, Mythical played a pioneering role in creating a digital goods token standard for both EOSIO and games alike.
From inception, Blankos development was approached from a creative, mass market perspective as engineers took into account the most important elements players look for in a game. “That’s the most important thing in game development. You never start from the technical side. It’s about ‘What’s the game experience that we want to put out there and what’s the tech we need in order to do that?’”
With those questions answered and a game in mind, Mythical began designing Blankos only to find there was no standard that met their development requirements. Existing non-fungible token standards, like that of Ethereum’s ERC-721, didn’t have the flexibility the team sought.
As a result, Mythical went down the path of building a token standard designed to meet those specifications. “It’s an evolving one too, because as we evolve our game and new ideas come forth, we’re continuing to establish the standard.”
The standard, which became dGoods, is one of the first initiatives Mythical introduced to the EOSIO community. “It was extremely well-received. We see dGoods as an important part of connecting EOSIO and blockchain with this caliber of game and perfectly suited for the mass market commercial games that we’re building.”
Enhanced Efficiency with EOSIO BaaS
While working on so many fronts, Mythical has teamed up with Block.one to provide EOSIO Blockchain-as-a-Service (BaaS) and help manage the technical side of EOSIO integration with the game’s backend.
Rudy believes this partnership will move the needle forward as Mythical builds a game and economy for millions of players, while Block.one professionals manage the blockchain-facing components to ensure a smooth, scalable platform. “Nobody knows EOSIO better than Block.one, so to work together is definitely amazing. We need people who are experts in every aspect of what we do. We’re experts in games and Block.one knows EOSIO inside and out, so it makes perfect sense to put our heads together to solve this.”
With Blankos, Mythical plans to follow the traditional avenues for a mainstream launch, so it’s important that the game can support a growing base of players. “As we’re welcoming in a high volume of players, we want to make sure that the underlying tech is stable and able to withstand that kind of demand.”
When EOSIO BaaS sets up and administers blockchain facing components of Blankos, Mythical knows that the technology will be able to scale with demand as more players join the game. For players whose first impressions of blockchain-integrated gaming may be with Blankos, it’s extremely important to nail the experience.
“Block.one’s support with EOSIO BaaS means we have control over scaling up the technology, dealing with issues, working with the people who know the code best, allowing us to walk into our most critical milestones with confidence.”
Blankos Beta Launches November
In June, Blankos was featured in online events from IGN, PC Gamer and Gamespot. According to Rudy, it was a historic moment for the blockchain community. “These are some of the biggest gaming media channels in the industry, and for the first time ever we have a game that uses blockchain – that uses EOSIO – being showcased on some of the biggest channels in the world. That was really exciting for us; millions of people across the world were looking at a game that was using blockchain, which is amazing.”
The mainstream response to Blankos has been very positive. Mythical has received direct feedback from mass market gamers who are simply excited for the game itself. “These are people who may not know what blockchain is and may not even care about the technology, but they’re excited because they can play. And that was really our goal: to create a game that was fun that could appeal to that mass market audience.”
This November, Mythical plans to open Blankos up for beta players. “We launched founder’s packs on October 22nd, and that is an opportunity for fans to start getting their hands on Blankos and building their collections in our private beta.”
Meet the Mythical Games Team
John Linden
CEO of Mythical Games John Linden is passionate about video games, the future of blockchain technologies, and bringing emerging technologies to the mass market. He was the President of Seismic Games, now acquired by Niantic Labs, and developer of Marvel Strike Force and Magic the Gathering: Valor’s Reach. Prior to Seismic Games, he was a Studio Head at Activision Blizzard on the Call of Duty and Skylanders franchises. Before joining the gaming industry, John was the Co-Founder / CTO at Adknowledge and at OpenX. He also built his own startups, Planet Alumni, now acquired by Reunion.com, and Litmus Media, now acquired by Think Partnership.
Rudy Koch
Rudy Koch is the Senior Vice President of Business Development at Mythical Games. Rudy is currently exploring the intersection between blockchain technology and games at Mythical, with its debut title, Blankos Block Party. Rudy has been a passionate advocate for innovation throughout his career in the games industry. He brings than a decade of game development experience to the team and has shipped some of the most prolific games in the industry, including five Call of Duty games, two WoW expansions, the Disney MMO Club Penguin, the toys-to-life game, Skylanders, and a handful of highly ranked mobile games.
Jamie Jackson
Mythical Games Chief Creative Officer Jamie Jackson is dedicated to the highest quality in every project he’s involved in, and thrives in breaking expectations with innovative ideas. He is a games industry veteran of 20 years. Jamie has an array of experience, developing titles on every platform from PlayStation to PC, directing movies and game trailers, as well as being the face of these titles presenting at Times Square and NFL halftime shows. He has won and received nominations for multiple awards across industries including four BAFTA awards. Prior to Mythical, Jamie founded Slingshot Cartel LLP, and FreeStyleGames LTD, now acquired by Activision Blizzard. As a Studio Head at Activision Blizzard he was a creative force, responsible for games such as DJ Hero, Guitar Hero Live, Sing Party and Call of Duty Online.
Building on EOSIO?
Our #BuiltOnEOSIO series showcases some of the amazing projects leveraging EOSIO technology to build a more secure and connected world. If you would like to suggest a project for us to feature please send an email to spotlight@block.one for our Developer Relations team to review.
For more information on how EOS VC supports the EOSIO ecosystem through strategic investments and venture capital partnership funds, visit vc.eos.io.
– Block.one Developer Relations team
原文链接/Original URL:
